Customer engagement
Van anonieme bezoeker naar loyale en bekende klant.
De zeven fasen van de engagement-cyclus laten zien hoe organisaties luisteren, interpreteren, plannen, ontwikkelen, content en interactieve diensten presenteren en leveren die aan de eisen van de klanten voldoen (of zelfs overtreffen) op relevantie, kwaliteit en tevredenheid.
Tags: engage, customer, loyalty
Bron: http://customerengagementagencies.com/business-case/engagement-operation/
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